Frosted flakes

 

Frosted Flakes are, in my opinion, are the best sugary cereal ever invented. they are a favorite for kids all around the world. I have always enjoyed the advertisment for Frosted flakes that have thier mascot, Tony the Tiger in them. Tony is a huge tiger who loves sports and Frosted flakes. Frosted Flkes has a great add campaign but on  further analysis is see many Media Literacy concepts being used.


Media Concept #6 says, "Media messages contain 'texts' and 'subtexts'." This is evident in this comercial. on first glance we see a message promoting an active lifestyle. Going out and doing different sports is a good thing and is considered cool! they make it look like a lot of fun. Tony is a healthy active Tiger and some one we should all try and be like! but if you look deeper we see that Tony is the only one doing anything cool in the commercial. This implies that in order to be good at sports you must eat Frosted Flakes. Tony is the best because he eats Frosted Flakes everyday! the sub text is that greatness stems from eating frosted flackes, so if you want to be a talented athleat eat up! There is no need for practice, hard work or talent just a "Healthy breakfast"...

Tony is number 1... because he eats Frosted Flakes.

Media Concept #5 says, "No one tells the whole story." This commercial holds back a lot of important information. While he is wakeboarding he runs into a tray with Frosted Flakes. The commentator says that they are part of a balanced breakfast. This is not telling the full story. Frosted Flakes are basically candy and not good for our body. We see the cereal surrounded by a glass of milk and orange juice, both healthy. so yes it is part of a healthy breakfast, but you could also say rat poison is part of a healthy breakfast. The cereal is not the healthy part. in saying PART of a healthy breakfast we think it is healthy but really it is not.

This is what PART of a balanced breakfast does to you.