Dove Hair

Dove is a very well known and respected brand of body and hair care products. they are known for thier attempts to stop female stereotypes in the media, to get rid of the perfect models and use real people in thier ads. Sadly even this titan for Female equality falls into stereotyping. In this ad for hair gel they use a character from SCOOBY DOO and show how thier product makes her attractive.



There is only one brand that can make you go from Dork to Hot.

 This ad is very clever. It uses Concept #3, "Media use 'the language of persuasion.'" Dove uses this concept to apeal to us. They try and use something that we know, and build off that so as to intice us into buying thier product. The people who made this add decided to use humour to grab our attention. everyone knows that Velma is considered to be the ugly one in the Scooby Doo Cast. She is homly and has very bad style. Dove plays off this by taking her and making her beautiful. Even the ugliest girl can be beautiful with tghier product. this makes people laugh and makes them want to by the product because they enjoyed the add.

Concept #2says, "Media messages affect or thoughts, attitudes and actions."Look  at how Velma looks after she uses the gel. her hair is smooth and styled, she takes her glasses off and looks filled with pride. Her freckles are less visibleand she stands taller.Sge is showing a lot more skin in the second image. Her breasts are more visible and defined. They are saying that if you want to be beautiful, you need to look a certain way. This ad is telling the viewers that beaty is based on how much skin you show and how big your breasts are. a woman should be asflawless as possible and is only beautiful if she looks a certain way. Velma is not good lokking before, but if she uses thier product she can be beautiful. Thias makes women want to use thier products to make up for thier own imperfections. people will act and dress a certain way just because this ad tells them thy aren't good enough.

Who is better looking? We have been trained to think that the one showing more skin and with bigger breasts is better!

Frosted flakes

 

Frosted Flakes are, in my opinion, are the best sugary cereal ever invented. they are a favorite for kids all around the world. I have always enjoyed the advertisment for Frosted flakes that have thier mascot, Tony the Tiger in them. Tony is a huge tiger who loves sports and Frosted flakes. Frosted Flkes has a great add campaign but on  further analysis is see many Media Literacy concepts being used.


Media Concept #6 says, "Media messages contain 'texts' and 'subtexts'." This is evident in this comercial. on first glance we see a message promoting an active lifestyle. Going out and doing different sports is a good thing and is considered cool! they make it look like a lot of fun. Tony is a healthy active Tiger and some one we should all try and be like! but if you look deeper we see that Tony is the only one doing anything cool in the commercial. This implies that in order to be good at sports you must eat Frosted Flakes. Tony is the best because he eats Frosted Flakes everyday! the sub text is that greatness stems from eating frosted flackes, so if you want to be a talented athleat eat up! There is no need for practice, hard work or talent just a "Healthy breakfast"...

Tony is number 1... because he eats Frosted Flakes.

Media Concept #5 says, "No one tells the whole story." This commercial holds back a lot of important information. While he is wakeboarding he runs into a tray with Frosted Flakes. The commentator says that they are part of a balanced breakfast. This is not telling the full story. Frosted Flakes are basically candy and not good for our body. We see the cereal surrounded by a glass of milk and orange juice, both healthy. so yes it is part of a healthy breakfast, but you could also say rat poison is part of a healthy breakfast. The cereal is not the healthy part. in saying PART of a healthy breakfast we think it is healthy but really it is not.

This is what PART of a balanced breakfast does to you.

The Lion King, Unmasked

 The Lion King is a movie produced my Disney and has become a family favourite all around the world! It is in my top five Disney movies (Along with: Tangled, Aladdin, The Little Mermaid and Cars) I have always watched this movie with a child's understanding of the themes and motives of the movie. I saw love, loss, sadness and evil in this movie but after watching it with the concepts of media literacy I see there are MANY more messages in it!

According to the Basic media Concept #4, "Media Constructs fantasy worlds." The Lion King does indeed do this in an obvious way. This film shows the African savannah as a place of joy, peace and unity. Mufasa speaks briefly of killing animals with Simba, but they never actually show them killing or even eating other animals. The animals all live in the "circle of life" where they are all friends and no one hurts the others. That is far from the truth of the savage savannah where the only law is kill or be killed. Children are presented with a world where animals are all friends, which is not the case! The Circle of life also represents our class system. The rich, upper class are able to prey on the lower class (taxes, high prices, poor working conditions, layoffs etc.) In the movie, the lions (upper class) can prey on the lower people, but they try and hide this, making it seem as if they all work together. Politicians and CEOs do this as well, saying we are here to serve you, when all they want is money and power.

They are all living in harmony... in reality Zazoo, Rafiki,Timon and Pumbaa would be the main course of this get-together.

This is what Simba and Mufasa REALLY do within the "Circle of Life"

The seventh concept is, "Media Messages reflect the values and viewpoints of media makers." In the movie, we see many stereotypes and values displayed. For example, we see an image of the traditional family, a man and a woman bound in marriage with children. There are no homosexual couples in this movie because the moviemakers place their value in the traditional view of family. With out us even realizing they are enforcing their values, which ties into another concept, "Media affects are subtle."

A Father and his son, not two fathers and thir son.

They are real!!!

Timon and Pumbaa in thir natural habitat.